What will influence on-line shoppers this Christmas?

A new survey of U.S. consumers reveals some of the factors that will affect on-line buying decisions this Christmas.

In addition to having all the basics of an e-commerce site, some users will be swayed by user reviews, professional site design and alternative payment methods. And the results vary by age group, so it might make a difference if you're dealing with a younger target market.

Of course, these results don't necessarily translate elsewhere in the world or at other times of the year. But it's worth following these principles - they are good Web design practice anyway.